Quaker Oats is a staple in households worldwide. The iconic "Quaker Oats Guy", AKA "Larry," has been sitting on shelves for decades, and everyone at some point or another can recall his face and the iconic blue and red cylinder package.
When the global rebrand fell into my hands, it was quite a challenge. I didn't want to completely overhaul the brand, but it definitely needed help. In working with the team at Hornall Anderson through countless rounds, it was clear that this needed to stay true to heritage, but come to life in a modern way. With a new healthier Larry and the blue & red Quaker flag, a brand was reborn.